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Does Size Matter?

We get bombarded by businesses and e-books promising to increase our follower growth through complicated algorithms and clever ads but is your follower number any indication of the health of your bottom line? Are all these promises worth looking into?...

February 14, 2020

What is branding and why does your business need it?

Regardless of whether you’re in a product-based or service-based business, branding will be the single most important investment you can make in your business.Why? Because branding creates a connection – both subconscious and conscious – between your business and your audience. This connection is the keystone to essentially making (and not breaking) the empire you are working so hard to build. Branding enhances the first impression and ultimately leads to further interaction - or none at ...

January 31, 2020

Explore Pahiatua: Giving a community a new brand - and a new sense of pride

Previously known as ‘that place next to the Tui brewery’, Pahiatua was struggling to feel pride in its community. “We often felt like the poor cousin of Palmerston North, tucked away in a district where we’re a bit disconnected from the rest of the region,” shares Louise Powick, who’s on the Pahiatua On Track community committee. With the region often being missed off guide books, few tourists visiting, and a lack of pride among locals, it was time to do something. With a Main St up...

February 7, 2019

6 reasons to invest in your brand

6 reasons to invest in your brand. Let me start by saying your brand is so much more than your logo. I realise the heading of this article started by asking how important is your logo – and this article hopes to answer that question as well – but you should know firstly that a good logo is just one part of your brand. If not your logo, then what is your brand? Your brand is every point of communication you have with not only your customers and potential customers, but also your staff, supp...

February 25, 2018 Posts 1-4 of 4 | Page

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