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Create a business that brings freedom, fulfillment, and joy

Have you heard the saying “start with why”.It was coined by author and speaker Simon Sinek to describe the importance of connecting with your ideal customers or clients by communicating why you do what you do....

3 tips to assess whether your brand might need a refresh:

When I work with website design clients, we always begin with a comprehensive deep dive into their brand. Often, my clients are surprised at how much branding encompasses beyond a logo and design....

Is your website making the right impression?

The fact you’re doing the research to get clear on your website needs before taking the next step, tells me you’re serious about creating a good impression and experience for your website visitors. Believe me, not everyone takes the time to work on this. The truth is, visitors will assess the quality and standard of your website and will consider it a reflection of the quality of your service or products....

The two website platforms I recommend

If you’ve been working through my guide:   Things to consider before building your next website, (if you haven’t, I highly recommend you download it here) you’ll have come across the section where I talk about the importance of planning for the kind of website and business you want in the future....

What if I don’t like it?

Today I want to address an elephant in the room....

Done for you or DIY?

It boils down to the following reasons. A highly-skilled and experienced brand and website designer will consider technology, content, design and marketing right at the outset, during the planning stages and consider every aspect of the business, operations and ideal client before beginning the project.This will result in a professional brand and website that’ll position you in the right light and help you to elevate your brand.You’ll save time. While you’re focused on growing your busines...

A raw behind-the-scenes look

It’s the people I meet. The relationships I build. The difference I feel I make in my clients’ businesses and lives. I feel immensely privileged when these clients choose me to help them develop their brand identity and/or website. For many business owners, it’s quite personal and emotional. So I love how open my clients are at giving me a raw and real behind-the-scenes look at how and why they began, how their business has evolved, and what their vision for the future is. And occasionally...

Google vs Ideal Customer: Who wins?

Is that they buy in to the hype that their website needs to be ranking well on google. Yes I said that! Now, don’t get me wrong – traffic is important, and google is very much a part of our every day lives at this point in time. BUT, I encourage business owners and entrepreneurs to question exactly HOW much weight they should give to that (sometimes) elusive google click. It’s very well and good to be approached by one of the myriad of SEO companies out there, whether they’re from your l...