"It’s really important to consider the bigger picture when building a website, so that considerations for marketing and calls to actions can be implemented with purpose"
As part of my briefing process with each website build, I ask what the customers marketing plan is: how are people expected to find the site; where have they come from; and what point in the buying journey are these people at; what are they expected to do next…
Often, there are many different scenarios that a user could fall into when asking the above questions, so we limit this to the three most likely scenarios and build the website with these three scenarios in mind.
One of Kit-Markin Homes marketing techniques is to offer free house plan downloads from their website. They advertise these free house plans by Google Ads and through their social media channels. So it became really clear that I needed to include a dedicated landing page for viewers who were arriving to download houseplans.
This has meant that the user journey is considered and we are providing the user with the best possible experience – in line with the Kit Markin values.
The biggest change for Kit Markin is that they now have a professional website that truly reflects and represents them as a brand. As soon to be recipients of industry building award, they were very mindful that existing site did not hold up to this and needed to make a change before any media and PR started creating attention on them. They now feel more confident that when people come to the website that they will be getting the right perception and message about them and the work they provide.
There is now a sense of consistency that flows through the entire website, making it feel like you are flicking through a high quality catalogue of stunning projects. In addition, the customer now has a website that attracts potential customers and allows them to market, capture and manage their enquiries in a manner that is befitting with the values of their brand.