A proud New Zealand company, Fullair needed a look that visually represented their philosophy – to make mattresses with the environment in mind.
With a passion for the environment and our country’s beautiful landscape, Fullair wanted to change the unsustainable rate of mattress waste being dumped into NZ’s landfills each year (over 300,000!).
With innovative technology and a focus on sustainable practices, Fullair makes eco-friendly mattresses that don’t compromise on comfort. Inspired by the beauty and simplicity of nature, each of their mattresses contains 90% air.
Fullair asked Tonia at Crisp Graphics to take on the challenge of creating their brand image. The brief was simple: create something BOLD and that Kiwi’s will relate to.
Crisp Graphics’ work with Fullair has since evolved into a larger ‘Phase 2’ project.
This has seen Tonia helping with new elements, from coordinating a photo shoot and putting together a portfolio of product images to designing the posters, interior space and customer experience room for an upcoming pop-up store in Sylvia Park.
“Working with Tonia was a really simple process. After only one initial brief, she was able to accurately capture the essence of our brand, designing a look that related back and genuinely represented us.
All of our feedback on her design is positive – we love it!”
- Chris Wang, owner of Fullair