Posse Teevy Tea's Angeline is an Auckland based organic tea supplier with a focus on creating mindful moments to improve ones mental health. New to market, Angeline's business plan involves selling tea for delivery New Zealand wide, through her website, with social media being the key driver of traffic to the site.
She needed a website that could convey the brands vibrant and uplifting personality and grow with her as she introduces new ranges and flavours to her offering. Inspired by the hand-drawn graphics on the tea packaging, the website is designed to be energetic in a friendly and non-confrontational way.
The hessian texture and soft rose colour palette is a nice contrast to the bold block colours on the packaging, and psychology suggests these colours and textures convey comfort, a oneness with nature and relaxation – all feelings tea-drinkers should have while drinking their brew.